Privacy Policy

1. Introduction

TrueFive ("TrueFive," "Company," "we," "our," or "us") respects privacy and is committed to protecting information handled through our website, services, communications, integrations, and review outreach systems.

This Privacy Policy explains how we collect, use, disclose, safeguard, and retain information when you visit our website, schedule a consultation, use our services, connect a CRM or third-party platform, provide customer contact data, or otherwise interact with us.

By using our website or services, you agree to the practices described in this Privacy Policy. If you do not agree, you should not use our website or services.

2. Scope of Services

TrueFive provides business-to-business review outreach and review management support. Our services are intended for businesses, not for personal, household, or consumer use.

Our services may include sending review request messages to a client's real customers, integrating with client CRM systems, tracking review outreach activity, reporting campaign performance, and supporting billing or account management.

3. Information We Collect

A. Information You Provide Directly

We may collect information that you provide directly to us, including:

• Business name
• Business address
• Business website
• Contact name
• Job title or role
• Email address
• Phone number
• Billing information
• Payment method information handled by payment processors
• Consultation, onboarding, support, or account information
• CRM or software integration information
• Customer lists or service records provided for review outreach

B. Customer Contact Data Provided by Clients

As part of our services, clients may provide customer contact data, including:

• Customer names
• Email addresses
• Phone numbers
• Service dates
• Transaction or appointment data
• Customer communication preferences
• CRM record identifiers or job identifiers

C. Automatically Collected Information

When you visit our website or interact with our digital services, we may automatically collect:

• IP address
• Browser type
• Device type
• Operating system
• Pages visited
• Referring URLs
• Approximate location based on IP address
• Usage, analytics, and interaction data

4. How We Use Information

We may use collected information to:

• Provide, operate, and improve our review outreach services
• Set up, maintain, and support client accounts
• Integrate with client CRMs, forms, calendars, and other systems
• Send review request messages and related follow-ups
• Communicate with clients about services, support, billing, and account updates
• Process billing, invoices, payments, and collections
• Monitor campaign performance and prepare reports
• Detect, prevent, and respond to fraud, abuse, security incidents, or misuse
• Comply with legal, regulatory, accounting, tax, and contractual obligations
• Enforce our Terms of Service and other agreements

We do not sell customer contact lists. We do not use client-provided customer contact data for unrelated marketing by TrueFive.

5. How We Process Customer Contact Data

Clients may provide customer contact data so TrueFive can perform review outreach and related services. Clients are responsible for ensuring they have all required rights, permissions, consents, notices, and lawful bases to share customer data with TrueFive and to allow TrueFive to process that data for review outreach.

TrueFive will:

• Use customer contact data only to provide services requested by the client
• Not resell customer contact data
• Not use customer contact data for unrelated TrueFive marketing
• Not knowingly contact customers who have opted out or requested not to be contacted, where such preferences have been provided to us
• Delete, return, or restrict use of customer data upon valid request, subject to legal, contractual, operational, fraud-prevention, billing, or backup retention requirements

In many cases, the client is the data controller or business that determines the purpose and means of processing, and TrueFive acts as a service provider, processor, or vendor that processes information on the client's behalf.

6. SMS, Email, and Review Outreach Communications

Our services may involve sending SMS messages, emails, or other communications to customers on behalf of our clients. Clients are responsible for ensuring that any outreach lists provided to TrueFive comply with applicable laws, industry rules, carrier rules, platform policies, and customer consent requirements.

Customers may be able to opt out of certain SMS messages by replying "STOP" or using other available opt-out mechanisms. Clients must promptly notify TrueFive of any opt-out, suppression, or do-not-contact requests that are not automatically captured by our systems.

TrueFive may suspend or refuse outreach campaigns if we believe the campaign, data source, message content, or client instructions may violate applicable law, carrier rules, platform policies, review platform rules, or our internal compliance standards.

7. Data Sharing and Disclosure

We may share information with trusted third parties only as reasonably necessary to operate our business and provide our services, including:

• Payment processors
• CRM platforms and integration providers
• Email and SMS communication providers
• Cloud hosting and data storage providers
• Analytics providers
• Customer support, operations, and security vendors
• Professional advisors, including accountants, attorneys, and consultants

We may also disclose information if required by law, subpoena, court order, legal process, regulatory request, or to protect the rights, safety, security, or property of TrueFive, our clients, customers, users, or others.

If TrueFive is involved in a merger, acquisition, financing, sale of assets, reorganization, or similar business transaction, information may be transferred as part of that transaction, subject to reasonable confidentiality protections where applicable.

8. Cookies, Tracking, and Analytics

We may use cookies, pixels, tags, analytics tools, and similar technologies to understand website usage, improve performance, remember preferences, measure marketing campaigns, and protect our website.

You may be able to control cookies through your browser settings. Disabling cookies may affect website functionality.

We may use third-party analytics or advertising tools that collect information about your use of our website and other websites over time. Where required by law, we will provide additional notice or choices regarding these technologies.

9. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmission, storage, system, network, or security measure is completely secure. We cannot guarantee absolute security. Users and clients transmit information at their own risk and are responsible for using secure systems, strong passwords, and appropriate access controls.

10. Data Retention

We retain information for as long as reasonably necessary to provide services, manage client accounts, maintain business records, comply with legal obligations, resolve disputes, enforce agreements, prevent fraud or abuse, and support legitimate business operations.

Client-provided customer contact data may be deleted, returned, or restricted upon request, subject to applicable legal, contractual, billing, accounting, operational, backup, dispute-resolution, or compliance requirements.

11. Your Privacy Rights

Depending on your location and applicable law, you may have rights regarding your personal information, including the right to:

• Request access to personal information
• Request correction of inaccurate information
• Request deletion of information
• Object to or restrict certain processing
• Request portability of certain information
• Opt out of certain communications
• Withdraw consent where processing is based on consent

We may need to verify your identity or authority before fulfilling a request. Some requests may be denied or limited where permitted by law, including where retention is necessary for legal, security, billing, contractual, operational, or fraud-prevention purposes.

12. California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act, if those laws apply to TrueFive and the relevant data processing activity.

California residents may have the right to request disclosure of the categories of personal information collected, sources of personal information, business or commercial purposes for collection, categories of third parties to whom information is disclosed, access to specific pieces of information, deletion, correction, and the right not to be discriminated against for exercising privacy rights.

TrueFive does not sell personal information in the traditional sense. We also do not sell client-provided customer contact lists. If our use of analytics or advertising tools is considered a "sale" or "sharing" under applicable California law, we will provide required notices and opt-out mechanisms where legally required.

13. Review Platform and Outreach Compliance

TrueFive is designed to help businesses request honest reviews from real customers. We do not create fake reviews, buy reviews, sell reviews, or knowingly assist with deceptive review practices.

Clients are responsible for ensuring their review outreach practices, customer data, offers, incentives, and instructions comply with applicable laws and review platform policies.

TrueFive may refuse, pause, or terminate services if we believe a client is requesting fake reviews, review gating, misleading review practices, improper incentives, suppression of negative feedback, or any activity that may violate platform rules or applicable law.

14. Children's Privacy

Our website and services are intended for business users and are not directed to children under 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected such information, we will take reasonable steps to delete it.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date. Continued use of our website or services after changes are posted means you accept the updated Privacy Policy.

16. Contact Information

If you have questions about this Privacy Policy, want to submit a privacy request, or need to contact us about data handling, you may contact us using the information below.