Terms of Service

1. Agreement to Terms

These Terms of Service ("Terms") govern your access to and use of TrueFive's website, review outreach services, CRM integrations, communications, reporting, and related services.

By using TrueFive, scheduling a consultation, signing up for services, connecting a CRM, submitting customer data, or otherwise engaging with us, you agree to these Terms.

If you are using TrueFive on behalf of a business, you represent that you have authority to bind that business to these Terms.

2. Services Provided

TrueFive provides business-to-business review outreach services designed to help businesses request honest Google reviews from real customers.

Services may include customer list intake, CRM connection, review request messaging, follow-up messaging, reporting, review verification, billing support, and related account management.

TrueFive does not create, write, post, purchase, sell, or guarantee reviews. TrueFive only helps clients request honest reviews from real customers.

3. No Guarantee of Positive Reviews

Customers are free to leave their honest opinions, including positive, neutral, or negative feedback. Client agrees that TrueFive's role is to facilitate review outreach, not to control the content, rating, tone, or outcome of any review.

Client understands that requesting honest reviews may result in reviews below five stars or feedback that the client disagrees with.

4. Billing and Payment

Unless otherwise agreed in writing, TrueFive charges per valid review added to the client's Google Business Profile as a result of TrueFive's review outreach system.

The standard rate is $10 per valid Google review unless a different rate is agreed upon in writing.

A review is considered billable when it is published on the client's Google Business Profile and can reasonably be attributed to outreach sent through TrueFive's system, link, campaign, or process.

Client agrees to maintain a valid payment method and authorizes TrueFive or its payment processor to charge amounts due for services. Late, failed, disputed, or reversed payments may result in paused services, account suspension, collections activity, or termination.

5. Refunds, Credits, and Removed Reviews

Refunds or credits may be available if a review that was billed to the client is later removed from the client's Google Business Profile and the review was originally generated through TrueFive's review link, outreach campaign, or system.

To request a refund or credit, client must notify TrueFive within 30 days of discovering the removal and provide reasonable evidence that the review was removed.

TrueFive may verify the removal before issuing a refund or account credit. At TrueFive's discretion, the remedy may be a refund, invoice credit, or offset against future charges.

Refunds or credits are not available for reviews removed due to client misconduct, platform violations, review manipulation, incentives, customer disputes, inaccurate client data, or any action outside TrueFive's reasonable control.

6. Google Reviews Only

Unless otherwise agreed in writing, TrueFive's performance-based billing applies only to reviews published on the client's Google Business Profile.

Reviews left on Facebook, Yelp, BBB, Trustpilot, Angi, HomeAdvisor, Nextdoor, private surveys, internal feedback forms, or any other platform are not considered valid billable reviews under these Terms unless separately agreed in writing.

TrueFive is not affiliated with, endorsed by, or controlled by Google.

7. Client Responsibilities

Client is responsible for:

• Providing accurate business, billing, and contact information
• Providing accurate customer lists, CRM data, job data, or service records
• Ensuring customer data was collected lawfully
• Ensuring customer data may be used for review outreach or service follow-up
• Honoring customer opt-outs and do-not-contact requests
• Maintaining access to its Google Business Profile
• Ensuring its own review practices comply with applicable laws and platform policies
• Promptly notifying TrueFive of any data issues, compliance concerns, customer complaints, or platform restrictions

TrueFive may rely on information provided by client and is not responsible for errors, delays, failed outreach, compliance issues, or billing disputes caused by inaccurate, incomplete, outdated, or unlawful client-provided data.

8. Review Outreach and Compliance

TrueFive's services are intended to request honest reviews from real customers. Client agrees not to use TrueFive to create fake reviews, buy reviews, pressure customers, incentivize reviews, suppress negative reviews, mislead customers, or manipulate ratings.

Client agrees that TrueFive may refuse, pause, modify, or terminate any campaign if TrueFive believes the campaign may violate law, Google policies, carrier rules, platform rules, customer consent requirements, or TrueFive's internal standards.

Client agrees that TrueFive may use neutral review request language and may refuse to send messaging that asks only for positive reviews or discourages honest negative feedback.

9. Prohibited Uses

Client may not use TrueFive to:

• Generate fake, misleading, paid, or fabricated reviews
• Request reviews from people who were not actual customers
• Offer compensation, discounts, gifts, or incentives in exchange for reviews
• Ask only happy customers to leave reviews while filtering unhappy customers away from public platforms
• Threaten, pressure, or mislead customers into leaving reviews
• Provide unlawful, purchased, scraped, or unauthorized contact lists
• Send spam or unlawful SMS/email communications
• Violate Google policies, FTC rules, consumer protection laws, privacy laws, or telecommunications rules
• Use TrueFive in a way that harms TrueFive, its systems, its reputation, or other users

10. Customer Data and CRM Access

Client may provide customer contact information or connect CRM tools so TrueFive can perform review outreach. Client represents that it has all required rights, permissions, consents, and lawful authority to share such data with TrueFive.

TrueFive will use client-provided customer data to provide the requested services and as otherwise described in the Privacy Policy.

Client is responsible for maintaining appropriate access controls, removing access when necessary, and promptly notifying TrueFive if a connected system, account, or integration should be disabled.

11. Third-Party Platforms

TrueFive may rely on third-party platforms, including Google, GoHighLevel, Zapier, SMS/email providers, payment processors, CRM platforms, analytics tools, and hosting providers.

TrueFive does not control third-party platforms and is not responsible for outages, delays, removals, policy changes, account restrictions, algorithm changes, deliverability issues, review filtering, or other actions taken by third parties.

Google may remove, filter, restrict, or decline reviews at its discretion. TrueFive does not control whether Google publishes, keeps, removes, ranks, or displays any review.

12. Cancellation and Suspension

Unless otherwise agreed in writing, services may be cancelled at any time. Client remains responsible for all valid charges incurred before cancellation.

TrueFive may pause, suspend, or terminate services for failed payments, unlawful activity, compliance concerns, misuse, inaccurate customer data, reputational risk, platform policy concerns, or violation of these Terms.

13. Disclaimers

TrueFive provides services on an "as is" and "as available" basis. TrueFive makes no guarantees regarding the number of reviews generated, the quality or rating of reviews, Google ranking improvement, search visibility, lead volume, revenue growth, customer conversion, or business outcomes.

Any examples, case studies, projections, or prior results are for informational purposes only and do not guarantee future performance.

14. Limitation of Liability

To the maximum extent permitted by law, TrueFive will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages, including lost profits, lost revenue, lost business opportunities, loss of goodwill, data loss, platform restrictions, removed reviews, negative reviews, customer complaints, or changes in Google visibility.

To the maximum extent permitted by law, TrueFive's total liability for any claim relating to the services will not exceed the amount paid by the client to TrueFive during the three months immediately before the event giving rise to the claim.

15. Indemnification

Client agrees to defend, indemnify, and hold harmless TrueFive, its owners, employees, contractors, agents, and service providers from any claims, damages, losses, liabilities, costs, and expenses arising from:

• Client-provided customer data
• Client's products, services, business practices, or customer disputes
• Client's violation of these Terms
• Client's violation of laws, regulations, platform policies, or consent requirements
• Claims that customer outreach was unauthorized, unlawful, misleading, or noncompliant due to client-provided data or instructions

16. Changes to These Terms

TrueFive may update these Terms from time to time. Updated Terms will be posted on this page with a revised effective date. Continued use of TrueFive after updated Terms are posted means you accept the updated Terms.

17. Contact Information

If you have questions about these Terms, please contact TrueFive.